“The Simpsons” Record Voice Talent in Holland

November 23rd, 2009

simpsons_logoGrooters Productions today announced the conclusion of a collaboration with Fox Television’s hit show “The Simpsons.” The Holland-based media production company assisted in recording the voice of Lisa Simpson, played by Yeardley Smith. Using ISDN technology, Grooters was able to work remotely with the show’s producers in Hollywood to record eight episodes including a Thanksgiving special and several episodes slated for the spring season.

While Smith was in town as executive producer on the recently filmed feature “What’s Wrong With Virginia,” she sought out Grooters Productions as a local solution for fulfilling her commitment to Fox. The company was well-equipped to assist with both recording and facilitating a real-time audio link with the director and producers in Hollywood.

“It’s really been a pleasure to see our people working alongside industry-leading talent,” commented John Grooters, president and CEO of Grooters Productions. The company’s re-recording mixer Paul Wesselink engineered the sessions. “Yeardley was a joy to work with, and I think she was genuinely impressed to find such capabilities here in West Michigan,” he commented.

thehomedepotIn addition to recording for “The Simpsons,” Grooters Productions also recorded actor Ed Harris, playing a lead roll in “What’s Wrong With Virginia,” for a series of national television and radio ads for Home Depot.

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Women’s Enrichment Forum Launches New Website

September 17th, 2009

We are proud to announce the launch of the new Women’s Enrichment Forum website! WEF is a locally founded non-profit organization that provides opportunities for women to form meaningful relationships, learn about and discuss current issues. They plan monthly events at local venues like CityVu Bistro, Macatawa Bank and Hope College’s Martha Miller Center.

With a quick two week turn-around GP concepted, designed, developed, tested, and unveiled this site to our client’s giddy delight. The site harnesses the power of WordPress and its vast plug-in repository. Through modifying existing plug-ins to “talk” to each other, WEF received a website with features like an automated pay-for-membership signup, event registration and calendar, forum, and blog.

Here’s what Meena Ariagno, founder of WEF, had to say about her experience with GP: “Let me begin first by saying what a JOY this project was for me to work on with you. The whole team was unbelievable in every way imaginable. We simply could not have produced the outstanding results we did without your gentle listening and the team’s insightful marketing input. GP’s expertise gave the project shape, direction and clarity. I am so grateful for the commitment of your entire team for helping us evolve to our new communication platform!”

Check out the WEF Website and become a member today.

New Finds

June 15th, 2009

I recently spent a week shooting at archaeological dig sites in Israel collecting material for a new program GP is developing with an eye on National Geographic Channel. I had the privilege of  shooting interviews with famous Israeli archaeologists Gabriel Barkay, Ronnie Reich, and Doron Benami. The show is tentatively called “New Finds – Recent Discoveries in Biblical Archaeology.” Stay tuned for further developments!

The Happening

June 3rd, 2009

GP has recently produced an otherworldly two-minute film promoting a new book by Leonard Hoffman called “The Happening.”   Grooters shot 1st Century period scenes with actors and costumes in Nazareth, Israel for the spot.  The dreamy supernatural look of the promo corresponds with the premise of the book, which focuses on visions and mystical experiences.

Watch now

Color Correcting That the World May Know

June 2nd, 2009

Mount SinaiI just finished color correcting That the World May Know Set 9, produced by The Image Group and Grooters Productions for Focus on the Family, featuring Ray Vanderlaan.

This set was filmed by our crew over the course of 24 days on the Sinai peninsula and features about 3 hours worth of footage. After months of script writing, editing, music composition, motion graphics creation and illustrations drawn, every element comes down to my office to be reassembled in full HD quality in the on-line edit.  Once all these elements were gathered, we re-digitized thousands of shots from over 400 video tapes.  Now it is time to color correct and do hours of fine tuning, in multiple passes.

The first pass for me was doing color correction. These episodes were shot in High Definition with 3 Panasonic Varicams with a 720p resolution at 24 frames per second. The challenge comes in matching the color and contrast of 3 cameras that were operating out in the bright sun in the middle of the desert. Another interesting element is that the desert earth tones are at times a pinkish / red hue which is very close to the flesh tones of our teacher and his students.  The color of the desert also changes depending on what terrain they are in.  All of this makes matching sand color and flesh color a good challenge in keeping things consistent.

Secondly, I applied special color treatments to our reenactment segments of Moses, Pharaoh and of Jesus. These treatments require a blending of multiple special effects filters, applied to create specific “looks” that sets it apart from the main teaching.

The third step is a review pass.  I called in John (Producer/Director), Dave and Trevor (Graphics Designers,) and Sara (Project Manager) for a viewing. We watch all 3 hours worth of the lessons and make notes on any of the elements that need tweaking and anything that might be missing from when John last saw the lessons in his edit bay a couple weeks ago.

While I had been finishing and fine tuning the video, Paul (Re-Recording Mixer) had been giving the same attention to the audio – integrating the outstanding scores created by our in-house composer, Eric. After all of this I needed to make a fourth pass to integrate the notes from the peer review, integrate Paul’s audio and finally set everything to render.

Finally, it was time to show the client. We showed the program in our theater on the big screen.  It was great to feel the collective emotion of the audience who has worked so hard on such a large project for over two years. It is a very powerful experience to behold, and indeed the best part of my job.